Customizing of automatic messages to customers
Set up a personal information system for each of your clients. You already have all needed information your CRM software!
Customizing of automatic messages to customers
Anyone who buys goods and services regularly receives automatic messages.
Today this tool is actively used by banks, shops, fitness centers – yes, by
everyone who is not lazy! Therefore
people often delete mass mailings that begin with “Dear customer” even
without reading.
This is certainly unacceptable
for small businesses. Here every
client is important, and you should show him that he is loved and
appreciated. But still manually composing and sending each message is probably
too much. Let's try to find a middle ground!
Personalized message
In Gnom.Guru scheduling app we have found our solution. Yes, we also use templates to compose
messages to clients – but each of these
templates is configured so that it looks like a personal appeal to a particular
person. In our business management app we have ten variable parameters including the customer's name, type of service, time of its beginning and ending,
information about future meeting and even the size of bonuses accrued in the
loyalty system – and more.
Using these functions of small business CRM you may
create a set of templates for literally
all occasions. You can remind the client about the meeting, to warn about
the postponement of the event, to offer a new service or booking the next
haircut and styling. In the template, you can also define the time to send a
message that will be connected
with the client's meeting: for example a few hours before it or a few days
after. In short in this business management software you can set up an individual full-fledged information
system for each client. This will let him know that the messages are addressed to him exactly.
Source of information
Usually at this stage users ask: ok, but where will I
get all this information – about the date of the meeting with the client, his
bonus amount etc? Di I need to manually search it in the small business CRM?
Not at all! Gnom.Guru customer tracking software is a repository of
interconnected information that is given to you right when you need
it. When you create a message with price of a service,
it will be taken from service’s card. The client's name is taken from the
client's card etc. This process is fully
automated to be convenient for you. And its result will be informative for your client.
Pay personal attention to each client together with
the Gnom.Guru!
If you have any questions, we will be happy to answer you!
