Work with regular customers: prepayment and subscriptions
Do you accept prepayment or sell the subscriptions? Keep an accurate accounting for each client!
Work with regular customers: prepayment and subscriptions
Regular customers
are the gold reserve of any small business. After all, they allow you to
stay afloat and predict the financial flow for the near future. So you need to
pay special attention to the convenience
of working with them.
Long term relationship
The main difference between your new and regular
customers is long-term relationships with the latter. This history
of interaction suggests
a certain credibility on both sides. From a practical
point of view this is often expressed in
monetary terms. For example a client can make an advance payment for a
meeting or purchase a subscription for several sessions.
To make the
accounting of all these transactions easier we have provided a special function in small business CRM
Gnom.Guru. To activate it you should go to "Settings" and then
"Services and sales". Here you need to include a slider called
"Prepayment, subscriptions, balance."
Individual balance
Now all
payments made by the client can be recorded in special marketing software
for small business. This is done directly
in the client card. After you have enabled the appropriate slider, the
"Balance" field appears here. It displays the amount of money on the
balance of a particular customer in the business management app. As he or she will
use your services, the money will be gradually spent.
When you create a meeting with a specific client you
enter the cost of your services in the "Income" field. After the
meeting is completed CRM software
automatically deducts this cost from the client's balance. This is
especially useful if you are booking several meetings for the clients, i.e. sell subscriptions. You don’t
need to check how much he should pay for each session: just ask him to pay a
cost of subscription.
Services on credit
The concept of credit of trust works in the opposite
direction too. Service on credit is one
of the effective means of increasing sales. Of course, this option should
be used only with trusted customers.
However, for them it can be a valuable confirmation of master’s trust. For you
it means that you get a loyal
customer who will
not go to another salon. But anyway don’t forget to note in scheduling app
that the service is provided in debt: the client's balance in customer tracking
software will become negative.
Build long-term relationships with your customers
using Gnom.Guru!
If you have any questions, we will be happy to answer you!
